Mobility is a sector with endless innovative uses. For MAIF, launching a multimodal and environmentally friendly MaaS is an opportunity to demonstrate its know-how in the field of insurance for people on the move, an approach that is decidedly forward-looking. User Studio designed the related Zaleo app, by bringing on board its partner, Redshift, for its development.
- 2500+ cars shared
- 12000+ signed up
MAIF has 3.6 million insured vehicles. Innovating and creating e-services that make use of the insurer's business skills is an integral part of its strategy. This is obviously an opportunity to demonstrate its know-how in the field of property and personal insurance "for new needs and new uses". It is also a decidedly forward-looking approach and a demonstration of our ability to innovate in an already highly competitive field.
- 1User research
- 2Positioning and prioritising
- 3Target journeys and use scenarios
- 4Tree structures and wireframes
- 5Graphic universe and paths
- 6Iterative modelling and testing
- 7Transfer and development
- 8Testing support