User Studio (R&D) – Balloon

The rising start-up

In short

Illustration of our service "The Pitch Effect", this project proposes a concept of monitoring inputs/outputs according to expenditure items specifically designed for start-ups (and their survival).


To manage their cash flow, entrepreneurs have a considerable amount of data at their disposal. However, this raw data is of relatively little interest to them. They become information when read in context. Our challenge was to rethink the cash management of start-ups to make it simpler, smarter and more desirable: the Balloon concept was born!


  1. 1Research
  2. 2UX/UI development
  3. 3User testing

Our involvment

For each screen shown in the video, we used our information prioritising and UX/UI design skills.
Data representation comes into its own: speeding up the reading and understanding of my cash flow. A convinced entrepreneur