The popularity of bike tourism is growing in France. For Geovelo, a tool for calculating routes initially focused on cycling to work, the challenge was to better integrate the new ‘tourism’ function in its app, while keeping the vision of the service: to promote the use of bikes in everyday life!
- 4.6/5 in the app stores
- 1 European Startup Prize
Geovelo, a start-up created in Tours in 2010 and specialising in bicycle route calculation, is developing an application of the same name to guide cyclists on roads with cycling lanes or on low-traffic roads. Previously used mainly for short urban journeys, Geovelo turned to us to redesign the overall navigation experience and add a new feature: guiding users on tourist routes (bike rides or trips).
- 1User interviews
- 2Competitive benchmark
- 3Definition of the target vision of the new service
- 4Adjustment of userflow
- 5Screen design (UX/UI design)
- 6UI Kit
- 7User testing and adjustments
- 8Handover to developers