18 mai 2015

Expérience France: Showcasing innovation

A space design project along with its associated interfaces, Experience France is an exhibition that allows the public to discover the 100 most innovative companies in France.

par Matthieu Savary

Produced in collaboration with our partner Élément commun, a specialist in exhibition scenography, the Expérience France travelling exhibition was created on behalf of the French Ministry of Foreign Affairs in order to promote around one hundred French innovations throughout the world.

The agency has produced a series of data visualisations

User Studio naturally focused on the interactive dimension of the scenography, its graphic identity and the online extension of the exhibition.

In the case of interactive scenography, the design work is essentially the same as for any other project, with the phases of user research, definition, iterative design, etc. Although of course the third dimension, the public's movements, and many other parameters must be taken into account, which involve different reflexes from those required in the case of the design of a stand-alone mobile application. At User Studio, however, more than half of the designers have a background in industrial design, with a specific focus on product and spatial design.

Designed to adapt to a variety of exhibition spaces, the scenography and its interactive dimension were conceived in the form of bricks that can be assembled in many ways and that can occupy different surface areas. Four central interactive elements provide access to all the innovations presented in the exhibition through a set of virtual capsules that can be opened and closed at will.

To go into the specifics of some of the projects, iPad applications dedicated to the exhibition are presented with audio headsets allowing visitors to appreciate the work done on each of the innovations.

A view of the website

A second look at the website

The mobile version

The work carried out on the website makes it possible to extend the presentation of the exhibition's contents onto an interactive website, thereby creating a communication channel for the exhibition and perpetuating the work of curating French innovations over time.

The exhibition is currently under construction. A nod to the Ministry's interest in economic development, however, comes in the form of a photo of the presentation of the travelling exhibition by our team to Laurent Fabius, Minister of Foreign Affairs: